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11/27/2025

Get fresh bread and flaky, buttery croissants at the MSA Annex’s new micro-bakery 

This Is Tucson

As you weave through the shipping containers at the MSA Annex, you can’t help but stop in your tracks.

A rich, buttery aroma suddenly fills the air. It smells like warm, perfectly toasted bread with delicate, subtly sweet notes entwined in it.

Like a cartoon, you’re floating off the ground as the heavenly scent leads you to one particular container.

You swing open the door, ready to finally find the source for the mouthwatering smell, spotting trays and trays of freshly baked loaves of bread, and golden brown, flaky croissants.

This baked good paradise is the work of Alexander Phaneuf and his team, who have transformed this former storage container into a bakery that smells as amazing as it tastes.

Phaneuf, along with Adam Weinstein and Kira Dixon-Weinstein, have opened Hidden Hearth, a new micro-bakery at the MSA Annex that serves up whole-grain breads, unique viennoiserie, and pastries that will have you hooked from first bite.

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